بررسی انگیزه‌های گردشگری بازدیدکنندگان پارک‌های جنگلی

نوع مقاله: مقاله پژوهشی استخراج ازرساله و پایان نامه

نویسندگان

1 (نویسنده مسئول) rrezvani@ut.ac.irاستاد جغرافیا و برنامه‌ریزی روستایی، دانشکده جغرافیا، دانشگاه تهران، تهران، ایران

2 مدرس گردشگری، دانشکده‌ی میراث فرهنگی، صنایع دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

چکیده

چکیده

افزایش تقاضا برای حضور در فعالیت­های گردشگری مبتنی بر جنگل، شناخت عوامل انگیزشی مؤثر بر انتخاب این مقصدها را ضروری ساخته است. هدف تحقیق حاضر شناسایی و اولویت­بندی انگیزه­های کششی گردشگران در مقصد گردشگری جنگل در پارک­های جنگلی دالخانی و صفارود شهرستان رامسر می­باشد. جامعه آماری تحقیق حاضر را متخصصان و کارشناسان گردشگری و نیز گردشگران پارک­های جنگلی صفارود و دالخانی تشکیل دادند. حجم نمونه متخصصان و کارشناسان گردشگری 30 نفر و روش نمونه­گیری قضاوتی بود. همچنین حجم نمونه گردشگران 400 نفر محاسبه گردید و نمونه­گیری به صورت تصادفی ساده انجام شد. داده­ها از طریق پرسشنامه محقق­ساخته جمع­آوری شد. روایی پرسشنامه از طریق اعتبار محتوا و پایایی آن با استفاده از روش آلفای کرونباخ که برابر با 885/0 بود، تأیید شد. داده­ها با روش تحلیل عاملی اکتشافی و تحلیل ضریب تغییرات با استفاده از نرم­افزار SPSS24 ارزیابی شدند. نتایج مشخص ساخت که عوامل کششی مؤثر بر گردشگری مبتنی بر جنگل دارای 17 بُعد و 5 عامل هستند که به ترتیب اولویت برای گرشگران شامل عوامل دسترسی­پذیری، منابع گردشگری، خدمات مکمل، بوم­شناختی و چارچوب­های حقوقی و قانونی می­باشند. باید در نظر داشت تمام ویژگی­های مقصد گردشگری جنگل در عوامل انتخاب مقصد توسط گردشگر، به یک اندازه مهم نیستند، از این رو پیشنهادات لازم در این زمینه ارائه گردید

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