ترسیم ساختار توسعه گردشگری تفریحی ورزشی مبتنی بر مسیرها و راهکارهای اجرایی (مطالعه موردی جزیره قشم)

نوع مقاله: مقاله پژوهشی استخراج ازرساله و پایان نامه

نویسنده

استادیار مدیریت ورزشی، واحد قشم، دانشگاه آزاد اسلامی، قشم، قشم، ایران

چکیده

چکیده
هدف از این پژوهش ارائه چارچوب مفهومی استراتژیک توسعه گردشگری تفریحی ورزشی در جزیره قشم بود. روش تحقیق از نوع مطالعات کیفی توسعه نگر می­باشد. جامعه آماری شامل صاحب­نظران حوزه گردشگری به همراه منابع علمی و اسناد اجرایی در این زمینه بود. ابزار پژوهش شامل مطالعه کتابخانه­های و مصاحبه است که شامل منظرها و راهکارهای توسعه گردشگری ورزشی بود. روایی پژوهش با استفاده از روش اعتباریابی کیفی مبتنی بر نظر متخصصان مورد تأیید قرار گرفت. از روش کدگذاری برای چارچوب­بندی راهکارها استفاده گردید. نتایج نشان داد که اقدامات و راهکارهای توسعه گردشگری ورزشی را می­توان در چهار منظر و سطح متوالی شامل محیطی، مدیریت، منابع و مشارکت چارچوب­بندی کرد. استراتژی­های محیط شامل سیاسی، اجتماعی، اقتصادی و فرهنگی، استراتژی­های مدیریت شامل حقوقی، اجرایی و ارتباطی، استراتژی مشارکت شامل فردی، تعاملی و ساختاری و استراتژی منابع شامل منابع انسانی، مالی، امکانات و فناوری است. براین اساس یافته­های پیشنهاد می­شود در سیستم توسعه گردشگری ورزشی شهرهای ساحلی اقدامات و تصمیم­گیری­های راهبردی مبتنی بر تفکیک چهار منظر محیط، مدیریت، منابع و مشارکت به ترتیب سطح و گستره عملکرد باشد.

کلیدواژه‌ها


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